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On "borrowing" authority from big websites
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Will AI Replace SEO?
AI is transforming search, but it won't make SEO obsolete. Here are the new rules for ranking in an AI-driven world.
Sep 30
•
Tommy McDevitt
1
Agentic Search: The Future of Search Isn’t Just Rankings
Google’s AI Mode is turning search from discovery into action. Here’s what agentic AI means for SEO, traffic, and eCommerce — and how to stay eligible.
Sep 23
•
Tommy McDevitt
1
The 3 Biggest Mistakes People Make About AI Search Optimisation
Navigating the importance of the old and the new playbooks
Sep 10
•
Tommy McDevitt
1
How Search Is Changing in 2025
Ranking on Google isn't the be-all and end-all of digital marketing
Sep 2
•
Tommy McDevitt
1
Learning eCommerce SEO from Scratch: a Dev's Journey to Visibility
What if your business could skip ads and social media marketing, and still pull a steady stream of traffic?
Jul 22
•
Tommy McDevitt
1
5 Ways to Optimise Your Blog for AI Search Engines
The old Search Engine Optimisation tricks aren't enough anymore
Jun 19
•
Tommy McDevitt
1
Seen by Search
"Seen by Search" shares important updates and tips in the world of digital marketing, SEO/GEO and the art of being visible online.
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